Thursday, September 4, 2008

HP Packages Laptop in its Own Bag

HP Packages Laptop in its Own Bag

HP's new laptops, available at Wal-Mart and Sam's Club, "will sit on the shelf in their own recycled material messenger bags, stabilized and protected with internal air bubbles. This alternative to huge boxes shoved full of styrofoam has reduced HP's individual consumer packaging by an outrageous 97%."

97%.  That is almost the entire packaging itself! The only other 3% here mostly being the actual bag of the laptop.  Some people don't care too much about these things, but to me it's a good thing to see a company becoming smarter and more the environmentally conscious.  This results in less trucks to ship out the product, allowing better shipping methods, and ultimately reduces waste and toxic materials.  Wal-Mart is also such a huge retailer that they can actually make a big difference when they decide to make positive changes like these.  Maybe this is just the beginning of a trend we'll see throughout other companies and packaging styles as well.

1 comment:

ahartsell said...

That is great to hear. I hope other companies follow suit, as long as the product really is protected. Another big issue with a lot of these technologies is how to responsibly dispose of it once the consumer is done using it. It's especially troublesome since we're expected to buy a new cellphone or a new computer every couple of years. Some of the chemicals and parts in these products can be terrible for the environment.